Cannes Lions
INITIATIVE MEDIA COLUMBIA , Bogota / KIMBERLEY CLARK / 2008
Overview
Entries
Credits
Execution
Scott as a content character in concerts, malls and all special and massive activities of the Caracol TV channel with the target. Always linked with the Club 10 TV program characters. Scott became part of the children's life, he became a friendly and close icon.
Outcome
Tom increased 6%.More than 8 national concerts with 5.000 people from many regions of Colombia attented.
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