Apoteket is the Swedish state pharmacy. After 40 years, the pharmacy market was recently deregulated. To meet new competition, Apoteket had to become a modern retail chain – without loosing its knowledge, origin, and reliability. Besides a new visual profile, we have created a private label for Apoteket.

The design is based on patterns that illustrate each product’s properties and range of application.

Very successful. Some of the products have already become bestsellers.