Cannes Lions

TOILET TRAINING

SAATCHI & SAATCHI POLAND, Warsaw / PROCTER & GAMBLE / 2011

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Overview

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Credits

OVERVIEW

Execution

Pampers is about babies’ development, which toilet training is part of. Therefore we designed a miniature portable toilet (a Toi Toi) to give parents and toddlers the chance to do toilet training in an atmosphere of fun: simply to educate via entertainment.

Outcome

Hundreds of toddlers and parents visited the mini portable toilet and qualified in Pampers toilet training.A number of kindergartens have joined the Pampers initiative with a request to rent a mini portable toilet for educational training.The miniature portable toilet by Pampers was mentioned in Facebook groups, parents blogs and kids clubs websites.

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