Rodent control isn’t exactly a subject people are dying to talk about. So how do you talk about your product benefit, when your benefit involves your ruthless efficiency at killing mice really fast? You take the product benefit and turn it into entertainment. As part of our Dead Mouse Theater campaign, We created Last Wishes, a series of videos that featured our dead mouse actors asking fans to help them fulfill their dying wishes with the little time they had left.

We created Last Wishes, a series of videos posted on Tomcat’s social media channels, that aimed to fulfill mice dreams with the little time they had left. The videos told the story of a little mouse named Eric. In the time Eric has left alive, he’d like to play the flute in front of a million people. Now let’s help Eric get those million views!

The initial post asking users to share Eric’s post and get him to a million views ultimately received 1,374,191 impressions, while his encore video received 439,617 impressions.