A telephone network and a data network – who needs two? With a Cisco IP-communications solution, enterprises of all sizes can reduce their infrastructure costs and complexities. The telephones can simply be integrated into the data network, reducing the need for two networks. The banner is intended to demonstrate an overly complex technology infrastructure to the key target audiences, technical and business decision makers in enterprises. And since it is an interactive medium, they are allowed to experience the useless doubled infrastructure and the advantage of a converged network from Cisco Systems, rather than just reading about it.