Cannes Lions
DEUTSCH, New York / CHAMPIONS AGAINST BULLYING / 2015
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In this spot, we see a group of teenagers in various school settings reading messages off of their smartphones. After a few messages, we see a super that reads, “These are real posts left on teenager’s social media.” More messages are read to camera. Another super appears that reads, “After they committed suicide from being bullied.” The tone of the music becomes more melancholy, and we see one last teenager read, “Everyone misses you. I just wish you were here to see it. I love you.” A final super appears that reads, “Be nice. Now.”
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