Cannes Lions

Tools

IRISH INTERNATIONAL BBDO, Dublin / HEALTH & SAFETY AUTHORITY OF IRELAND / 2016

Film
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Description

Camera pans across a selection of tools laid out on a table. The first few tools are familiar construction tools: a hammer, a power drill, a wrench, a file.

Title: BUILDING IS HARD.

The next couple of tools we see are ambiguous; but then we are clearly looking at the tools of surgery. The similarities and the differences are chilling. A bone-saw. A scalpel...

Title: REBUILDING IS HARDER. CONSTRUCTION WORKERS: TAKE CARE ON SITE.

Throughout the film, Johnny Sandon's "Sixteen Tons" plays – it's lively mood contrasting with the stark visuals, but its lyrics reinforcing our powerful message.

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