Cannes Lions
IRISH INTERNATIONAL BBDO, Dublin / HEALTH & SAFETY AUTHORITY OF IRELAND / 2016
Overview
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Description
Camera pans across a selection of tools laid out on a table. The first few tools are familiar construction tools: a hammer, a power drill, a wrench, a file.
Title: BUILDING IS HARD.
The next couple of tools we see are ambiguous; but then we are clearly looking at the tools of surgery. The similarities and the differences are chilling. A bone-saw. A scalpel...
Title: REBUILDING IS HARDER. CONSTRUCTION WORKERS: TAKE CARE ON SITE.
Throughout the film, Johnny Sandon's "Sixteen Tons" plays – it's lively mood contrasting with the stark visuals, but its lyrics reinforcing our powerful message.
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