Our challenge is to encourage children to brush their teeth as a No.1 candy brand ,Hi-Chew's Corporate Social Responsibility.

Also, earn trust from mothers who actually buy the product.

The answer is to turn hateful tooth brushing into a kids loving rhythm game.

We invented this device, let kids experience at events and made it into a movie. We then held a campaign for kids win the chance to experience Toothbrush Hero.

The tooth-brushing is then done while children play and compete for the points!

TOOTH BRUSH HERO

The answer is to turn hateful tooth brushing into a kids loving rhythm game.

Tooth brushing is done while children play and compete for points!

We invented this device, let kids experience at events, made it into a movie and held a campaign to win the chance to experience Toothbrush Hero.

20,000 people applied for the prize promotion.

Starting with Yahoo, other main news sites covered it.

We invented this device, let kids experience at events, made it into a movie and held a campaign to win the chance to experience Toothbrush Hero. 20,000 people applied for the prize promotion. Starting with Yahoo, other main news websites covered it.