It was a different way to bring this topic to the table. And the bizarre combination of a game with such a tragic subject was the key to pass our message through: Don’t let tragedy be part of your fun. Don’t drink and drive.

We impacted an average of 50 people per day during the campaign, which ran for a month. The numbers of taxis called from the bar increased by 20% (only the taxi that we informed the phone number in the card). And the game was extensively shared in social networks, along with the message.