Cannes Lions

TROPICAL BEER

VITRUVIO/LEO BURNETT, Madrid / TROPICAL BEER / 2004

Film
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A beer delivery man is putting on his uniform. He throws a look to the mirror and goes out. He wears a ridiculous uniform and has a bad day because of it. We could have changed the uniforms. Don’t worry, we have only changed the label. Tropical. New image. Same beer.

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