Cannes Lions
MATCHPOINT, Madrid / ANDALUCIA TOURISM BOARD / 2010
Overview
Entries
Credits
Outcome
4% of businesses who completed the online registration form succeeded with the consultant’s previous audit process, to achieve an outcome greater expected. The various qualifying files with email addresses (40%) and with the right contact person (40%) have been additional results to the objective that will make it possible to improve budgets for future actions. The identification of companies with branches interested allowed us to exceed our goals even more. The important qualitative goal of involving Spain’s greatest experts in graphic production was also achieved .
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