Cannes Lions

TOY FOR GROWN UPS

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / HONDA / 2013

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The new Honda CR-V presents the concept “Toy for Grown Ups” to make people realize the fun they had when driving their toy car was now back with Honda CR-V. In order to provide a unique experience to consumers, we created a site full of new and fun interactions, allowing users to try the new features of the car by extending the navigation into the iPhone and the iPad, turning them into joysticks.

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