By creating the ‘Clean My Ride’ event and by communicating through large-scale media, we generated a lot of talk value for the launch of the new Auris Hybrid. The fact that all people in Belgium could participate generated a massive amount of interaction and interest for the new Auris Hybrid and the event itself.

- 1.245 people registered their car.

- Belgium's most important newspapers and magazines announced and covered the stunt.

- More then 70.000 unique clicks on the minisite.

- The Auris Hybrid beat the sales objective by 400%.

- Belgium is ranked second in European Auris Hybrid sales. Not bad for a small country like Belgium.

- And most importantly, we made the most polluting car of Belgium disappear.