The Corolla Integrated Campaign centres around the notion that the Corolla is a champagne car on a beer budget. The “Corolla Estate” website is a tongue-in-cheek fantasy destination, with games and video demos highlighting Corolla’s features. “The Help” widget can live on users’ desktops, mobile phones, MySpace or Facebook pages.The first of its kind, the Bluetooth Banner employs VOIP through Flash technology, allowing users to place a free call through the banner to anyone in the U.S. for up to two minutes.Finally, The Corolla Crest Configurator lets users design their very own family crest.