At the beginning of our campaign, the first couple to say #IfYouLoveMe was the lovers of the TV series “Kiraz Mevsimi” (The Cherry Season), which has been widely watched and followed on social media by our target audience, young people. So, we took part in the TV series Kiraz Mevsimi. Popular actors of the series got involved into the campaign with real time tweets they sent during integration. The conversation gradually spread by Promoted Trends, online and offline media usages such as OOH, prints and online rich medias. We also invited people to challenge each other on a radio show.

After our campaign lasted 14 days non-stop:

#IfYouLoveMe hash tag was used in 156.400 contents.

Although it is not the flagship of our campaign, our website has been visited by over 200.000 users in 2 weeks without any paid traffic support.

We reached over 6 million people by our owned channels, 3,5 million people by offline channels and 10 million people by online channels in such a short time and raise awareness about Ford Fiesta Red & Black. During the campaign we had almost no negative comment from the followers on social media.