Cannes Lions
DENTSU, Tokyo / TOYOTA / 2005
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This is a special website for Crown Majesta (hereinafter referred to as "MJ"), a model produced by Toyota Motor. MJ was released on July 5, 2004, as Toyota's top-of-the-line model.The website is loaded with a new customisation system whereby a combination of musical instruments and phrases change, depending on the grade of a car selected and a combination of optional equipment.The more expensive options you equip your car with, the more suited and more luxurious the music becomes. By the time you finish customising the MJ to suit your taste, you end up having your very own music.
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