Cannes Lions
DRAFTFCB JOHANNESBURG, Johannesburg / TOYOTA / 2008
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Description
The aim was to show that you can go just about anywhere in a Toyota LandCruiser. To do this, we used the viral mail to direct potential vehicle buyers to appropriate "hard to get to" locations on Google Earth ie. the top of Mount Everest etc. There they would see (snapshot) pictures of an elated driver in his new LandCruiser in situ.
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