An ad printed on a real banana leaf and inserted in a magazine has a huge stopping power. The concept "Keep in touch with nature" associated with that kind of material and gave more power to the message as a result.

The investment was really low. The leaves are cheap. The printing process, with one color, even cheaper. We only made 25 thousend ads, so the cost to insert them was not a big deal. But the feeling when the target received a living ad at their homes was priceless. The result: all the Toyota Prado avaiable were sold.