"I've never heard anyone applaud the ads before”“They were hilarious, it was amazing how they did all the sound effects and voices!” “The ads were the best bit.” "well done the voice overs"Listeners often try to avoid the ads.

But in the “XFM Naked Breakfast” show - they were frequently referred to as the best part of the show.

Why?Because all of these ads were performed live.Dialogue, sound effects, foley effects, pitch shifting, and delay reverb all performed live in front of a studio audience, and transmitted live to a broadcast audience.Anything could go wrong.