Given the email landed around the time of the terrorist attacks in London, it was an unexpected success.While other forms of travel faced an immediate and dramatic downturn in sales, this email did more than keep business on track. Indeed, in unusually challenging market conditions, it actually increased ticket sales on this route.- Open rates were way above industry average at 32.1%.- 137,280 people played with our email - far exceeding the client’s target; creating a whole new database of Disney prospects for them.- Best of all it generated £37.8K in extra revenue for Eurostar.