Cannes Lions
NEST, Palo Alto / NEST / 2017
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This film is about a bright kid in her treehouse world, doing amazing things with everyday objects. It starts with her approaching a treehouse in the backyard. She presses a button, a rope ladder drops down, and she climbs up and enters her treehouse world. She opens a skylight and basks in the warmth. She sees her friend through her “security camera.” Later, she checks in after seeing smoke near the treehouse.
Evening falls, and the girl leaves her treehouse world and enters her home, passing by Nest’s connected home products. And we realize that all of her gadgets in the treehouse were inspired by the Nest products in her family’s home.
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