Trident Gum came to us with a problem: how do you make an interesting website all about chewing gum? Our solution was to break the category convention and create a visually rich experience which launches Trident in the UK through consumer engagement via entertainment and interactive content. The resulting deadpan corporate DVD-come-website presented by Trident’s Director of Gum introduces you to the Kittening Department, the Mastication LobeTM, and the process of Softorizatoraryflavourizing™. Only full-screen video does the 4.5min spectacle justice.