Cannes Lions

TROJAN CONDOMS

PUBLICIS KAPLAN THALER, New York / CHURCH & DWIGHT / 2009

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The 30-second ad shows a couple sitting in the front seat of a parked car. The boy tells his girlfriend that he decided -- after much deliberation -- to give her gonorrhea for Valentine’s Day. The girl is thrilled that he chose the right STD, proclaiming, “I’m a gonorrhea girl!” and that she “can’t wait to show her mom.”

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