Cannes Lions
PERISCOPE, Minneapolis / FERRARA CANDY COMPANY / 2016
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In Sour Tooth, we meet an oddly charming teen snacking on Trolli’s new Extreme Sour Bites while casually strolling through a strange museum. He turns to camera and proclaims that Extreme Sour Bites are perfect to feed an Extreme Sour Tooth. To prove his point, he opens his mouth like a tiny gate, reaches way down inside and proceeds to extract a 2-foot tooth-man with arms, legs and outrageously brash personality. Tooth-man gives his buddy an extreme “sour” slap across the face, which the teen finds most enjoyable.
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