Zurich's brand idea is 'For Those Who Truly Love'. So we wanted to protect the ultimate love. Your love story. Where and when you first met your partner. First kissed. Got engaged.

We created a digital platform that let couples remember their love story, using Google Street View and their data in an innovative way. Just select any place on earth. Tell us what happened there. Give us your name and your partner's. And the date.

Using your data, in real time, we created a unique film telling your love story that you could then send to your partner or share on social networks.

So people spread our brand idea 'For Those Who Truly Love' at the same time as they shared their own love stories. Because you'd never listen to an insurance company, we used your partners as our channel.

To launch True Love Maps, an emotional launch video was published on Zurich’s social media channels a few days before Valentine’s Day, and was then shared by European influencers’ on their Twitter handles. We targeted people in relationships through search and display ads too.

Additionally, one of Italy’s most influential radio shows discussed Zurich’s innovative campaign.

All these channels drove users to truelovemaps.com, where people could enjoy our Valentine’s experience and send their love stories to their partners, also driving them back to the tool.

People could send the videos of their love stories to partners or share on social networks - using email, Facebook, Twitter.

The campaign lasted ten days in total with a one week-long lead up phase before Valentine’s Day, when we launched the emotional launch video and influencer campaign. The activity was focused on making Valentine’s Day itself the biggest day to engage with the campaign.

The emotional launch video was viewed over 4 million times and counting.

More than half a million people visited the website.

Over 50,000 users created their own personalized videos in more than 100 cities around the world.

People spread our brand idea whilst sharing their own love stories - making consumers the most effective media channels for Zurich.

Media impressions 45,840,279 and counting.

67% of participants were Millenials and Gen X. The highest response from a younger audience for any Zurich campaign.

And most importantly, Zurich proved once again that it is the insurance company For Those Who Truly Love.