Cannes Lions

True Love Maps Launch Film

McCANN WORLDGROUP, London / ZURICH INSURANCE COMPANY / 2016

Film
Demo Film
Film

Overview

Entries

Credits

Overview

Description

Titles: This is a true story. A marriage of 72 years. And a return to their special place.

Night time. Paris. An old man walks the streets reliving memories of his long marriage. He speaks in Spanish. We see English subtitles (below).

He talks about what it means to be married that long. And reflects on what he could have done to make it last longer. He marks a bench by the River Seine using a key.

In the morning, we are surprised to see the man with his wife. He shows her the bench he marked. It has their names on it: "Matilde + Paco". They hug and kiss.

Titles: Record your love story at truelovemaps.com

Zurich Insurance. For Those Who Truly Love

Execution

Zurich's Valentines campaign was about people experiencing their love stories again. For launch, we wanted to make an online film showing one of Europe's longest married couples. But how would we find them?

We started on social media. But soon realised the oldest people weren't on the internet. We opened up our search to local senior centres, ballrooms, newspapers, billboards and even radio. But none of them got a good response. Then we figured out the best way to find our couple. Through their children.

We sent out 1000s of Whatsapp messages to colleagues and friends. We got over fifty responses. From these, we found Paco and Matilde from Valencia. They had been married for 72 years and are still in love.

They weren't actors so we got real performances. Paco provided the words for the film and even improvised the ending where he kisses his wife behind the hat.

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