Cannes Lions
McCANN WORLDGROUP, London / ZURICH INSURANCE COMPANY / 2014
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When you truly love your people, you take care of them as best you can. Here, we see a businessman on an urgent mission. He runs out of his broken down car and then uses bicycle, speedboat and even cow to make his crucial journey. Finally, he arrives at a beach where a wedding is taking place. To the surprise of everyone, he approaches the groom and says he wants him - but as Chief Operating Officer of his new company. The groom accepts and the boss walks off happy. That is true love.
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