Lack of knowledge and cultural implication of organ donation has made the donation number significantly low during the past 10 years while there still has been a high number of demand for organ transplants.True Corporation believes that they can increase awareness of organ donation through events which could lead to increased in number of organ donation."The Beauty of Giving" art gallery was launched by inviting celebrity artists from different fields to create art pieces inspired by human organsThe event was proved to be successful. More than 9,624 have donated their organs within 3 months after the campaign was launched.

We launched "The Beauty of Giving Art Gallery" by inviting celebrity artists from different fields to create art pieces inspired by human organs. Then, we held a donation event that was very much like an art exhibition. Additionally, we used all the artworks in various forms of advertisement and created the art gallery online with a feature that allows visitors to create their own virtual artworks and share them. Next, we exhibited the art gallery in other parts of Thailand.

Within 3 months after the launch of this campaign, a great deal of people have visited the exhibition and left with better perception towards organ donation. More than 9,624 people have decided to donate and the number is still increasing as we are exhibiting the art gallery in other parts of Thailand. Imagine…more and more patients could have new organ transplants, more and more lives could be saved...and that's the true beauty of giving.