For this campaign, the brand places trust at the forefront and positions itself as a preferred telecommunications partner. We had to visually depict the journey one must take to build confidence in oneself and in others: taking the leap. After exploring several landscapes inspired by Web 3.0 and the metaverse, the protagonist manages to take the leap – the leap of confidence.

We had to create an adventure with cubic landscapes but realistic enough not to fall into a cartoon. A poetically expressed message and concept, which aims to make an impact and allow consumers to gain confidence in their service provider.

We created three distinct landscapes: the meadow, the natural quarry, and the skies. All of them were meant to draw inspiration from Web3, incorporating cubic and digital elements without straying too far from reality. Since the environment was purely imaginary, we had no references and had to create all the concepts design ourselves. After validating the references, the cubic clouds were made on Houdini. For the quarry, we also used Houdini procedurally to quickly create an extended environment, then detailed everything

on Maya and finish with matte painting.