Cannes Lions
M&C SAATCHI, London / TUBORG / 2011
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We used Stan who has incredibly large ears. Stan picks up sounds far quicker than anyone else making him a master at recognising songs within an instant.Due to Stan’s large ears he is treated as a scientific specimen in a 70’s themed lab.The acting, editing, sound and art direction also fit in with this 70’s science film theme.We then used this viral to challenge players to beat Stan at beat the intro with a chance to win tickets to the years top festivals.
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