The Danish brewery Tuborg sells its beers in approximately 23 countries all over the world. The brewery wanted a site that reflected its brand values and overall image. A site, that could act as a global centre of the brand.We decided to use the mental picture if "The guy next door" for all on-site activities.The main feature of the site is Tuborg Face of the Month. Users of turborg.com can post his or her picture on the site. Together with the picture each participant submits small bits of personal information that give a deeper view of the person. The picture and small fragments the text appears on a list of nominated pictures. Every user of the site can give each picture from 1 (Bad) to 9 (Best) points, depending on personal taste.The person with the most points at the end of every month becomes Tuborg Face of the Month, occupying the opening page of Tuborg.com in picture and text. Furthermore, the hometown of the person is appointed TuborgTown that month. This way the person voted for, also has a status as ambassador of his/her town and country.The users can enjoy their favourite occupation - socialising - in one of the many discussion groups. Here everything can be discussed that has its starting point in one of the many Tuborg towns.