Cannes Lions
BRW & PARTNERS, Milan / CARLSBERG / 2006
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This spot tells the story of "Steel Teeth": a young waiter with a shiny smile of 36 teeth.Discovered by a talent scout while he's opening a bottle with his strong set of teeth, a star is born.The rise to fame of Steel Teeth is unstoppable until a boy opens the new Tuborg beer. He has no steel teeth, no corkscrew: the cap of this bottle is a pull-off-cap.The novelty overwhelms the entire show business world at once. What will become of Steel Teeth?On the final scene, the claim: Tuborg. Open for fun.
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