A headless, human-sized Chicken who crashes a backyard bbq to manhandle a grill master? A menacing Meatball who parachutes into an outdoor café for some man to meatball combat? A machismo Taco who has a showdown with a woman half its size? It’s insanity. And it’s the latest ad films from the TUMS “Food Fight” campaign.

The TUMS “Food Fight” campaign insightfully personifies the feeling of heartburn in a series of three humorous ads, each featuring a life-sized food who unexpectedly appear to physically fight with the sufferer and ruin the moment. Luckily, TUMS fights back fast, so you can get back to enjoying your food.