Turkcell is the most assertive brand in telecommunications sector with its network coverage power. To show this in a strong way we created two different stories about people who were stranded in an island and a mountain. We made two radio spots that seemed like voice-journals in first couple of seconds. One of the men was talking about how hard the life is in the island and the other man about the loneliness on his way up to the mountain summit. In the end we realize that it was a phone call with his mom / wife. Then we support our message with the voice over that stated “You are not alone no matter where you are.”