As a venue for our OUTDOOR event, we chose the famous Pushkin Museum. We picked a work of art in the permanent collection and changed its boring audio-guide description into a much more sensual one.

We then gave out free audio-guides to adult Museum goers for one week, starting on Saturday December, 15th 2012. All the descriptions of the paintings were the same except for one, which was very sexy and fun. At the end of the description, visitors where told that the exhibition they were watching was great but if they wanted something even more exciting, they should visit Tochka G Erotic Museum.

The creative execution was successful because it pinpointed the selected target through a very innovative media, the audio-guides. The message was delivered in a very impactful and unexpected way directly through the earphones, in a circumstance in which the attention of the people was very high.