Our brief was to create a film that would position Sky One as the true home of The Simpsons. Our idea was simple: take Springfield to Sheffield and have a real British family rushing home to watch the show just as The Simpsons do in the iconic title sequence. The treatment was critical. Our one rule was that everything we see should be able to happen in the real world.

The viral version was downloaded 3 million times in its first week and the finished film has been endorsed by Matt Groening. It continues to generate column inches.