Cannes Lions

TV CHANNEL

TBWA\PHS HELSINKI, Helsinki / MTV / 2008

Film

Overview

Entries

Credits

Overview

Description

This is a fake documentary about the grown up Pippi Longstocking. The reporter is interwieving all the well-known characters from the original PippiLongstocking movies: Pippi's father Tommy and Annika, the old teacher etc.They are all telling the reporter what Pippi has been doing the past 30 decades. Seems like Pippi hasn't lost her self-willed attitude during the years. In the end of the commercial we see a middle aged woman watching this documentary on TV. She raises her head a bit and we see the famous red hair. Payoff: New TV channel for self willed women. MTV3 AVA.

Similar Campaigns

12 items

KÄRKIMEDIA BAARI

CITAT, Helsinki

KÄRKIMEDIA BAARI

2014, KARKIMEDIA

(opens in a new tab)