Cannes Lions
TBWA\PHS HELSINKI, Helsinki / MTV / 2008
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This is a fake documentary about the grown up Pippi Longstocking. The reporter is interwieving all the well-known characters from the original PippiLongstocking movies: Pippi's father Tommy and Annika, the old teacher etc.They are all telling the reporter what Pippi has been doing the past 30 decades. Seems like Pippi hasn't lost her self-willed attitude during the years. In the end of the commercial we see a middle aged woman watching this documentary on TV. She raises her head a bit and we see the famous red hair. Payoff: New TV channel for self willed women. MTV3 AVA.
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