This is a self-promotional piece. We were originally asked to participate in a design conference by purchasing booth space. Instead of spending money on real estate within the event, we chose to create a leave behind. The brief was to create something memorable that showcased our talents and announced our presence in the design community.

When people think of Chicago, they often think of wind, that inspired us to make a journal that in part is affected by wind. The graph paper literally blows off the pages. The journal is organized A-Z, like a typical travel guide. Each of the team members had a page to design. The project became a collective effort and truly showcased our range of talent.

The normal response we receive when we hand someone a book is “ Wow, cool. Can I have two?” Today, the book is being used to help recruit fresh talent, attract new business and promote Leo Burnett’s design capabilities on a global scale. We have also been asked to donate the journals to a Chicago design school to use as part of their curriculum.