Portugal is struggling against a severe political and financial crisis. Everywhere you look, you see bad news. Be it in newsstands or on TV, it’s impossible to avoid them.

And what can a TV News Channel do in this situation? SIC Noticias launched The Good News Network. A project created to give the best news one can get in a time of crisis: a job. But to do that, we had tough a challenge to face: these days a resume of an unemployed worker has a long and torturous journey until it reaches the person who has the power to decide.

To solve this, we put the unemployed where decision makers would actually see them: the highest rated TV News Channel in the country.

The Good News Network used the power of TV to create a shortcut inside the bureaucratic recruitment process.And how did we do it? Instead of a regular TV spot, we used the space so unemployed workers could read their resumes as they were introduced by the Financial Editor of the channel.At the end of it, people were invited to visit the website umaboanoticia.com. On this website, the unemployed workers could upload their resumes, while employers could search for the people they need.

- At a time when people only received bad news, SIC Notícias gave some good news for a change.- In a few weeks thousands of people were registered. And the contacts for interviews just keep coming.- Oswaldo, one of the unemployed workers featured in the TV spothas just been contacted for an interview. The very first in person interview in over three years of unemployment.- In the month of campaign, the website had 34,815 pageviews and 6,281 people registered.