Cannes Lions

UNEMPLOYMENT WEBSITE

LEO BURNETT IBERIA, Lisbon / SIC NOTICIAS / 2011

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Overview

Outcome

At a time when people only received bad news, SIC Notícias gave some good news for a change.In a few weeks thousands of people were registered. And the contacts for interviews just keep coming.Oswaldo, one of the unemployed workers featured in the TV spothas just been contacted for an interview. The very first in person interview in over three years of unemployment.

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