Of the 90 bloggers contacted, 70% published the piece with no prior incentive whatsoever.

More than 200 bloggers included it in a viral way, generating more than 834 positive references about the series (96.4% of the comments).Shared 5,000 times on Facebook.Three days into the launch, the client asked us to convert the piece into a display banner format targeted at mass media.Visits to the www.plus.es increased by 43%, where the user could finish the subscription process.According to the client, this action yielded ROI of 458%.