This atmosphere inspired us to develop a unique idea. A ZOMBIE WALK!From the glooms we decided to join a zombie fraternity and become part of their walk, a pioneer demonstration never seen before in Chile. We saw an opportunity to reach all the fanatics at once and use the walk as a platform to communicate the beginning of the season.

We wanted be part of something innovative that generates real impact on the street and press. We colonised Santiago calling the people to adhere this rebellion. They participated very motivated, dressing up with creative costumes, full of colours and make up.We provided a unique experience to citizens to participate in an innovative activity.

Moreover, our idea was something that shared the spirit of the social phenomenon that was happening in Chile.An integrated campaign supported this activation with campaigns on paid TV, Internet, social media, outdoor and radio.

+6,000 people participated, exceeding by 50% the objective.

Fans spread the manifestation through social media (+9,000 friends)Other countries replicated the manifestation.FOX reached a high audience. Rating increase 25% consolidating a leading position. The launch was one of the most successful in the history of FOX Channel in the market.Walking Dead is today one of the top 3 most watched series on pay TV in Chile.

We got media coverage for free estimated in 9x the total activation budget.Other collateral demonstrations: Thriller dances at the front of the presidential palace, family’s home videos, zombie dances on weddings.