Cannes Lions
LANDIA, Buenos Aires / FOX INTERNATIONAL / 2017
Overview
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Description
“Sons of a Binge” tells the story of people behaving in an appalling manner. Starting with a man who doesn’t move his legs of the centre table to let his wife pass, through to a not-so-nice lady who lets the delivery guy waiting outside in the rain whilst she finishes watching an episode, to a plain cruel woman who doesn’t take her walk out for his evening walk in order to keep binge-watching.
The storytelling highlights the concept “All that you shouldn’t miss”
created by the creative agency to transmit the message that the high-quality content provided by Fox Premium is truly unmissable.
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