Brief: Build awareness around the new Renault Twingo, and drive test-drive bookings to an audience of young urban males.Solution: A series of quirky animated films in banners drove traffic to a richly detailed microsite where users could get to know the small car with a big attitude, and book a test drive.Results: An above average CTR drove a high level of traffic to the microsite with a significant proportion of visitors going on to book a test drive. In the words of the client, “A highly successful campaign that went beyond our objectives and expectations!”