Our innovation focused on the most important structure on a football field. We reinvented the goalpost. Steel tubing, welded together formed unique, random shapes. This simple innovative idea led to countless design permutations. No two goalposts are ever the same.

Through mobile, online tutorial videos, interactive posters, Youtube and Facebook, we introduced the rules of the game to millions online and on-ground. With simple rules, the sport became an instant hit. On our Next Games Facebook page, teens could design and vote for their most twisted designs. We turned the most innovative goalpost designs into reality. The top two goalposts were used in the first ever nationwide Twisted Football Tournament.

Twisted Football not only redefined football, it redefined a brand to be relevant to teens.

The long-term vision is to have Twisted Football Goalposts on every football field in Malaysia. The innovation is fast changing the football landscape in Malaysia with Milo Cans making inroads to capture the teen market.

The results speak for themselves.

• Twisted Football has reached 39 colleges/universities across the country with a captive audience of 270,000 teens already exposed to the sport. Media Impressions: 886,632,934

• In just 2 months, 12,316 original Twisted designs were submitted

• Over 10.5 million cans sold

• Milo Cans achieved their highest market share ever at 93%

• We exceeded target KPIs by 198%

• Facebook fans increased by 68% with teens spending an average of 16 minutes on the site

• From a sport that never existed, Twisted Football breaks into the mainstream with the launch of the first nationwide Twisted Football Tournament

• To date, over 8,100 Twisted matches have taken place with over 17,000 goals scored

• Over RM1 million in PR value generated

• RM0 spend in press