The TWIX Need A Moment/Chew It Over campaign centers around the idea that TWIX acts as your pause button when an awkward situation arises and you need time to think. By highlighting the humor in awkward situations, we are able to target young adults who are going through transitional periods and often need a moment to compose themselves. Eating TWIX's chocolate, caramel and fresh cookie crunch is the perfect accompaniment to this pause and gives our target time to refocus and get back in control.