Cannes Lions

TYSABRI

RTC, Washington D.C. / BIOGEN / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Our client has developed an extremely effective treatment for a crippling disease — Multiple Sclerosis. But the medication itself can be deadly. So the people who take this medication share a remarkable mindset. Each of them has something worth living for. And they have the unbelievable courage to wake up each day fighting to keep it, regardless of the risks. In short, they’re too busy living to be afraid of dying.

We created these films not to tout the efficacy claims of a pharmaceutical product, but to inspire people with MS to fight the disease any way they can.

Execution

The music track is an original composition by Adam Taylor, composed specifically for this film.

Similar Campaigns

12 items

1 Cannes Lions Award
INVISIBLES

VMLY&R HEALTH, Madrid

INVISIBLES

2023, BIOGEN

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