To develop indoor poster ideas visualising the fun to be had playing Nintendo DS Brain Training Games.

What actually happens inside our brain when we play Nintendo DS Brain Training Games?Our brain cells jump for joy: they dance and have a party. And why? Because the Brain Training Games use playful learning techniques and are therefore more fun. This is the idea behind the three highly complex creative executions, which were designed over a period of 8 months as 3D models and then reworked in detail in Photoshop.The end results: posters that perfectly picture the colourful, imaginative and exuberant world of Nintendo DS games.

The result was clear: during the indoor poster campaign considerably more Brain Training Games were sold compared to the time prior to the campaign.