Cannes Lions
THEBRANDSHOP, Redfern / KIMBERLEY CLARK / 2008
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Description
Australian women spend countless hours and dollars preening and pampering every other part of their body yet pay scant attention to that part that is the essence of womanhood – their vagina.
Our aim was to redress this imbalance by using a polarizing visual device engaged as a euphemism for the vagina to force young women to either fall in love with the brand or reject it completely.
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