Cannes Lions

UFO

McCANN NEW YORK, New York / NEW YORK LOTTERY / 2018

Film
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Description

Take 5 has the best odds of any New York Lottery game. So we created a spot to highlight its winnability, by convincing people that playing Take 5 was a safe bet when compared to the alternative.

In this case, the alternative is a hoard of alien UFOs. Our story starts in a cornfield as UFOs shoot laser beams at Earth. We see a huge military and scientific compound attempting to deal with the invasion. The lead scientist arrives and immediately gets briefed. The team has already tried communicating with the aliens—they’ve tried the “lights” and the “sounds.” Both of which are in flames. A cryptologist arrives, only to get beamed up by a UFO. Faced with overwhelming odds the lead scientist calmly chooses to “Go For the Win” and bail on the whole alien situation, by leaving to play Take 5 from the Lottery instead.

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